Appears Sky Yaeger is back in the saddle again. Having left Bianchi USA Sky has now joined - brace yourself - Swobo! Why would she join a clothing company? Is she going to design jerseys? No. She's going to design bikes. Swobo bikes. No details on what the Swobo bikes will be but you can rest assured it's not going to be some generic alloy/carbon job picked from the Big Book Of Taiwanese Frames that so many other companies seem to source from.
With the Swobo name it's likely to be far more than just a bike. It will be a lifestyle accesory. I'm hoping it will be similar in concept to the Puma/Biomega collaboration (http://www.puma.com/bike/)
More details from the Sky/Swobo press conference available here. Thanks to Steve Hampsten for sending this to me (check out the Hampsten site for some great new Tournesol pics!)
Tuesday, July 18, 2006
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