Tuesday, February 07, 2006

What we really mean to say....

Sorry for the delay. Moved into a new house over the X-mas holidays so most of my time has been spent on home repair and rennovation projects. 2006 is barely underway and yet people are already talking about 2007. The way things are heading it's looking to be another snoozer of a year. Here's a primer to help you decipher the hype:

"Innovative composite construction"
Translation: there's a new factory in China!!!

"New compact drivetrain"
Translation: we finally pulled our head out of our ass and realized 99.9% of our customers don't race.

"Lightweight titanium railed saddle"
Translation: Ass hatchet.

"Carbon seatstay cuts vibration"
Translation: Not having to stock multiple sizes of seatstay tubing at the factory cuts our costs.

"Ridden by the XYZ professional team"
Translation: Completely unsuited for the riding most normal people do.

"Waterproof breathable"
Translation: We slept through Physics 101, especially the part about osmosis.

"Aluminum frame is stiffer than steel"
Translation: We also failed Engineering 101.

"Team Edition"
Translation: Poser edition.

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